Healthcare Marketing Strategist

Driving Digital Growth for Healthcare Systems, Pharma & Startups

I’m Justin Dorsen, a healthcare marketing strategist with 8+ years of experience helping pharma companies, healthcare systems, and startups build trust, engage patients and providers, and scale their impact.

Trusted by leaders like Pfizer, LifeStance Health, Tend Dental, Bayer and Cutera.

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Trusted by brands and agencies

I’ve led social-forward digital campaigns that connect patients and providers, deliver measurable results, and meet the unique compliance needs of healthcare. My expertise spans pharma, dental, mental health, and medical aesthetics.

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Healthcare Marketing Experience

Digital Strategy & Campaign Planning

Custom strategies designed to help healthcare systems, pharma, and startups build trust and scale their impact. From campaign positioning to patient-centered storytelling.

  • Digital marketing strategy development

  • Campaign positioning and messaging

  • Patient and provider engagement strategies

  • Platform-specific content planning (social, web, paid media)

Managing the full digital marketing lifecycle to keep campaigns compliant, efficient, and impactful.

  • Timeline and workflow management

  • Cross-functional team collaboration

  • Vendor and partner management

  • Content reviews and compliance approvals

Campaign Execution & Management

Creating digital content that resonates with patients, providers, and healthcare audiences. From patient stories to branded campaigns, I ensure credibility and impact.

  • Patient and provider storytelling campaigns

  • Social media content and community engagement

  • Video and digital creative concepting

  • Paid + organic content integration

Social Media Execution

Transparent reporting tailored for healthcare systems and pharma.

Engagement and conversion tracking aligned with HIPAA/compliance needs

Executive-ready reports for leadership teams

Strategic recommendations to balance compliance and growth

Compliance & Insights Focused

Pfizer

LifeStance Health

Cutera

Invisalign

Bayer

Pfizer • LifeStance Health • Cutera • Invisalign • Bayer •

Current and Past Clients

Edelman

Ruder Finn

Burson

MSL Group

Movement Strategy

Hill & Knowlton

Edelman • Ruder Finn • Burson • MSL Group • Movement Strategy • Hill & Knowlton •

OUR SERVICES