Led digital programming for Pfizer’s 2024 & 2025 Super Bowl campaigns, overseeing social strategy and influencer activations • Ensured compliance in a highly regulated environment while delivering measurable engagement and brand impact.

Directed Smile Squad and teen-focused campaigns to expand brand relevance and patient engagement • Managed influencer partnerships, content creation, and reporting that drove a 15% lift in ROI.

Developed AviClear’s first-ever celebrity campaign featuring Gabby Windey (The Bachelor) • Managed dermatologist and patient influencer partnerships to create credible and relatable content • Produced high-impact events and treatment-day activations that generated authentic storytelling.

Built out and scheduled social media content in collaboration with Growth, Paid, and PR teams • Supported acquisition campaigns for both patients and providers, including digital and out-of-home (OOH) initiatives • Developed storytelling strategies to highlight mental health services, reduce stigma, and increase access to care.

Oversaw the digital department at Tend, leading social media, PR, and influencer strategy • Designed social media campaigns to drive patient acquisition and establish Tend as a modern dental brand.

Executed digital and influencer programs for a health-focused mobile app, blending patient education with compliant digital storytelling • Partnered with healthcare professionals and patient advocates to ensure credibility and engagement.